We understand that beggars can’t be choosers, and that’d certainly be the situation you’d find yourself in if you’re shopping for a BMW. Plenty of consumers would love to drive around in any of the brand’s vehicles, so it feels a bit silly underselling a particular model.

However, that still proves to be the case for the unassuming BMW 1 Series 3-Door sedan. The vehicle is predictably impressive, but consumers still find themselves ignoring this model. Perhaps it’s because it’s classified into the brand’s “lowest” 1 series, or maybe it’s because it’s one of the company’s most affordable options.

These certainly aren’t good enough reasons to not pursue the vehicle. In actuality, customers should be chomping at the bit for the opportunity to purchase one of these rides. As you’re about to learn, the BMW 1 Series 3-Door is one of the most impressing offerings in the entire class. When you’re finished reading everything this particular vehicle has to offer, you’ll be clamoring to visit a BMW dealership as soon as possible…

Style

Of course, one of the main reasons why you pursued a BMW in the first place is because of the brand’s incredible style. The BMW 1 Series 3-Door certainly confirms this sentiment with its exterior aesthetics. Inclusions like the double kidney grille help emphasize the vehicle’s athleticism, while the “flat, dark” headlights will certainly assure that other drivers are aware of your presence.

A number of additional exterior amenities will certainly leave your fellow drivers gawking, including the 18-inch light alloy wheels. The exterior includes a striking (and practical) wheel housing, as well as unique bumpers and the familiar “L-shaped,  LED rear lights.” There are even Black Chrome tailpipes, which will surely grab other drivers attention. At the end of the day, you’re going to be particularly hard pressed to find a better-looking vehicle elsewhere.

Performance

BMW’s engineers aren’t solely focused on their product’s elegance and aesthetics. Rather, they’re also committed to producing one of the top engines in the entire industry. Well, there’s no denying that they achieved their goal with this particular model, as the M Performance TwinPower Turbo engine delivers specs that are rarely seen from “smaller” sedans. The unit is ultimately capable of delivering a hulking 340 horsepower and around 368 pound-feet of torque. This leads to incredible performance numbers, as the 1 Series 3-Door’s engine (and the accompanying eight-speed Steptronic Sports transmission) is capable of hitting 62 miles per hour in only 4.4 seconds. The vehicle will also be able to hit an incredible top speed of 155 miles per hour.

Predictably, engineers also designed their vehicle’s mechanics to accommodate all of this power. For instance, the inclusion of the “sports steering” and the brand’s M Sports suspension leads to one of the smoothest driving experiences in the class, and it also results in optimal handling and control. The brand also added the M Sports brakes in order to provide the best possible stoppage power. The vehicle even includes rear-wheel-drive capabilities, an offering that isn’t available in any of the model’s main rivals. These various mechanical inclusions result in one of the best driving experiences in the entire industry.

Technology

In order to achieve that previously-mentioned optimal driving experience, BMW also included a number of technological amenities to their vehicle’s interior. These intuitive features won’t only provide entertainment, but they could also play a significant role in boosting convenience. When all is said and done, you’ll be thoroughly enjoying any commute or journey.

It all starts with the brand’s ConnectedDrive Digital Services, which is accessible via the accompanying touch-screen unit. This system provides easy access to an assortment of applications. For instance, drivers can access their Napster or Deezer account if they want to listen to their favorite jams. They can also connect their smartphone to the unit thanks to the Apple CarPlay compatibility. This means you can safely access many of your phone’s basic functions, including phone calls or text messages. If drivers want to boost those interior amenities, they can opt for the WiFi hotspot, which will constantly provide a wireless internet connection to all of your occupants.

Need help getting to your destination? The accompanying Concierge Service will help guide you to your landing spot. The system will quickly connect you with a BMW Call Centre, and they’ll subsequently send directions for a restaurant, ATM, or any other location directly to your vehicle. The Tour Manager is equally as useful, as it will import any appointments to your ConnectedDrive Digital Services. Drivers can also rely on the application to remotely view vehicle diagnostics and fuel efficiency. Finally, customers can opt for the brand’s new location amenities, including Real-Time Traffic Information and the On-Street Parking Information. Therefore, you can always stay connected to your ride.

Safety

You’re going to spending a chunk of money on your new BMW 1 Series 3-door. Fortunately, the vehicle includes a number of safety functions that will help drivers remain out of harm’s way. Inclusions like the Lane Departure Warning provides the driver with an extra set of eyes while they’re traveling on the highway. Meanwhile, the Active Cruise Control will allow drivers to take a brief break when operating the vehicle, as the unit can manipulate your speed to keep you out of harm’s way. The Parking assistance is equally as useful, as it will reduce the chance of a minor fender bender.

New Additions

If you’re a savvy buyer, you may figure that it might make more financial sense to pursue a used version of this particular model. While that may be partly true, you’re going to be missing out a number of new additions to the model.